Chances are you have a website for your business. There’s even a good chance it looks professional and says some important things about what you can do for
your customers. But if a lot of time has gone by since the launch, you may want to reassess how it’s performing as a marketing tool.
Consider these adjustments, additions and strategies designed to get your website working harder.
Please Some Of The People All Of The Time. If you try and appeal to every type of visitor who might come to your site you’ll project a generic, scattershot image.
That’s not a good strategy for engagement. Take the time to determine who your core customers and most frequent users are and concentrate on creating the best
experience for them.